Page 11 - Meet AC 2016 Annual Report
P. 11

LOOKING
AHEAD
Meet AC proudly hosted four industry shows in 2016 which included Health Professions Network, Meeting Professionals International World Education Congress, TEAMS Expo & Conference and the Trade Show News Network Awards. Hosting these key events led us to secure unique groups such as North American Bengali Association, book multi-year contracts at the convention center for 2017 through 2021 (Atlantic City Auction & Car Show & Progressive Insurance Atlantic City Boat Show) and showcase our beautiful city. Meet AC is still working closely with the CRDA and Comcast Spectator to align our marketing efforts not only for the city of Atlantic City but for the Atlantic City Convention Center and Boardwalk Hall. In 2017, it will be imperative for us
to book more business in the convention center and there will be many new upgrades coming to that building which include new lighting, facades and digital advertising. Our marketing team is continuing to stay ahead of the curve by implementing a comprehensive digital marketing campaign including social media, Google Adwords, retargeting
and digital ad tracking. While digital advertising is our main priority, we
are still focused on traditional print advertising and will advertise in 21 trade publications, incentivizing convention business and showcasing our seaside destination through positive advertorial.
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