Page 10 - MEET AC
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2017 | SALES OVERVIEW
CONVENTION SALES VERTICAL
MARKET STRATEGIES
STRATEGY 1
Increase Atlantic City Convention Center Sales/Events.
• Place greater emphasis on increasing bookings • Increase top line revenue in the ACCC
• Multi-year contracts
• Greater emphasis on tentative bookings
• Increase incentive funding
• Industry Show(s) Follow-up
• Partner with Spectra on building related matters
STRATEGY 2
Increase Atlantic City’s Meeting and Convention Business.
• Grow hotel room nights
• Attract more single property meetings and conventions • Grow more sports related events
• Support Special Events
STRATEGY 3
Improve Atlantic City’s Image.
• Aggressively market AC to offset this past year’s negative press • Perception of AC must change to help book future business
VERTICALS
• Sports
• Auto Industry
• Building/Construction • Education
• Energy
• Engineering
• Insurance/Financial
• Food Service
• Franchise Owners
• Fraternal Groups
• Government
• Healthcare & Pharma • Heavy Equipment
• Legal
• Military
• Multi-Cultural
• Organized Labor
• Publishing & Media
• Regional Associations • National Associations • Technology
• Retail
10 | AC MARKETING PLAN


































































































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