Page 11 - MEET AC
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2017 | SALES OVERVIEW
STRATEGY 4
Execute the 2017 Sales & Marketing Plan.
• Host client Board meetings
• Attendance at industry shows
• Execute sales calls, sales missions, client events, etc.
• Utilize AC entertainment to draw prospective clients
• Greater emphasis on the vertical markets that are producing for AC
• Build upon the growing multicultural market segment
• Target Third Party Providers
STRATEGY 5
Development of a Five Year Strategic Plan. Meet AC to engage with a consulting
firm in the development of a five year strategic plan.
• Review Relevant Research
• Stakeholder Engagement (Feedback)
• Identify new funding sources for Meet AC
• Synergy between Meet AC, CRDA, Spectra, Casinos, Hotels & Attractions
• Review of the Sales and Booking Goals
• Leisure Market Initiative
• Develop an Approach to Support AC’s Special Events
AC MARKETING PLAN | 11


































































































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