Page 12 - MEET AC
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2017 | MARKETING OVERVIEW TARGET
MARKETS
Atlantic City is within driving distance to 40% of the nation’s population.
GOALS
• Distribute 25-50 press releases
• Generate and service two media FAM trips
• Generate 1,000,000 media impressions
MISSION
TO CREATE ENHANCED VISITOR SPENDING & ECONOMIC IMPACT THROUGH ATTRACTING MEETINGS & CONVENTIONS TO ATLANTIC CITY.
VISION
TO BECOME A PREEMINENT RESORT DESTINATION SALES & MARKETING ORGANIZATION FOCUSING ON THE MEETING & CONVENTION MARKETS.
ATLANTIC CITY
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12 | AC MARKETING PLAN
Atlantic City is within driving distance to 40% of the nation’s population.
KEY OBJECTIVES & MARKETS WE WANT TO REACH
• State and Regional Association • Corporate
• National Association
• Sports
OUR PRIORITY GOALS ARE
• To market the awareness of the meeting capabilities of AC
• To formulate and implement targeted meeting sales strategies • To identify qualified meeting/convention sales leads
• To convert meeting/convention sales leads to new business
• To provide value added meeting/convention services


































































































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