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MARKETING COMMUNICATIONS STRATEGY FOR NEW BUSINESS
A 12 month communications strategy aimed at targeting new convention center business and sending them e-marketing and direct mail marketing about developments and positive press in Atlantic City. This consistent messaging will be sent by Meet AC Marketing with follow up from Meet AC Sales.
Meet AC, Year in Review JANUARY including destination
video and 2016 economic progress
Come back! Been here for a
meeting? Took a leisurely stroll FEBRUARY on the beach or boardwalk?
Atlantic City incentive JULY package featuring
MARCH
APRIL
Now is the time to revisit our destination and SEA everything we have to offer for your meeting
Client testimonials on the top reasons to meet in Atlantic City
Meet AC 2017 progress including economic impact, upcoming shows & company progress
Upcoming events in Atlantic
AUGUST
SEPTEMBER
Atlantic City Convention Center promotion
Direct Mailer featuring our iconic beach & boardwalk theme with a sweet treat (famed Salt Water Taffy)
It’s easy to get to AC
– different methods of transportation to take you to Atlantic City
City highlighting celebrity MAY concerts, comedy shows
Atlantic City media coverage OCTOBER featuring positive press from
trade publications
Meet AC Thanksgiving Card as
Marketing Direct Mail piece, also NOVEMBER send as e-blast and social media.
All sales managers will call clients this month.
Holiday marketing DECEMBER messaging & sneak peek into
2018 strategies
JUNE
plus a jam-packed summer entertainment schedule
What’s Happening in Atlantic City podcast
AC MARKETING PLAN | 13
2017 | MARKETING OVERVIEW


































































































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