Page 16 - MEET AC
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2017 | ADVERTISING CAMPAIGN
DIGITAL MEDIA
Meet AC will drive traffic to www.meetac.com via yearly banner advertisements on trade show publication websites as well as incorporate an aggressive retargeting and keyword campaign. Our websites are optimized for mobile and online ordering via Ungerboeck CRM will be available for exhibitors. All planning guides and marketing collateral will be available digitally. Our convention calendar of events is updated every hour on the
hour for the most timely convention information.
GOOGLE AWARDS
• 2.54 Click-Through Rate (performing above the industry average) | 2017 Goal: 2.7 CTR • 359,775 Impressions | 2017 Goal: 450,000 Impressions
• 9,142 Clicks | 2017 Goal: 12,500 Clicks
WEBSITE ANALYTICS
• 262,851 Page Views | 2017 Goal: 400,000 Goal
• 255 Active Users Per Day | 2017 Goal: 400 Goal
• 68,127 Organic Searches | 2017 Goal: 85,000 Goal
SOCIAL MEDIA
Meet AC will continue to post relevant articles and engaging items that meeting planners would find beneficial. Additionally, we will work with the Atlantic City Convention Center and surrounding properties
to showcase their events to our followers and post local articles from NJ publications. Meet AC will be incorporating Facebook advertising for Meet AC & the Atlantic City Sports Commission Facebook pages.
• 848 Facebook Likes | 2017 Goal: 1,600 Likes
• 1,200 Twitter Followers | 2017 Goal: 2,000 Followers
• 480 Instagram followers | 2017 Goal: 800 Followers
• 160 LinkedIn Followers | 2017 Goal: 400 Followers
• 11,271 Total Combined YouTube Views | 2017 Goal: 25,000 Views
16 | AC MARKETING PLAN


































































































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