Page 2 - MEET AC
P. 2

2017 | EXECUTIVE MESSAGE
Executive Message
There were many successes in 2016 that Meet AC can build upon in 2017. Atlantic City hosted four industry shows including: Health Professions Network, Meeting Professionals International World Education Congress, TEAMS Conference and Expo and the Trade Show News Network Awards. These events have provided Atlantic City with tremendous national exposure and helped to offset the negative effects the city has experienced. They will also serve as a catalyst moving forward to book additional meetings and convention business.
In 2016, Meet AC booked a total of 260 meetings and conventions representing 289,336 room nights with an economic impact of $285 million. The group motor coach segment continues to
perform generating 22,600 room nights. So with the positive news and record number of room nights booked that we have achieved in the meetings market, Meet AC will continue to do all that it can to drive additional new meeting and convention business into Atlantic City.
However, even though we set a new record in bookings, 2016 also had its share of challenges that did cost us the opportunity to book additional new business into the city. Atlantic City government is in debt of more than $500 million and the threat of the city’s bankruptcy made national headlines. Unfortunately,
those headlines caused some meetings and conventions to avoid bringing their business to Atlantic City until such time as we have a more
Within the next three years we will experience a significant shift in the gaming market.
2 | AC MARKETING PLAN


































































































   1   2   3   4   5