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2017 | EXECUTIVE MESSAGE
stable environment. We also saw the closure of one more casino in 2016. The 2,000 room Trump Taj Mahal closed in October, which contributed to Atlantic City’s negative headlines. We are hopeful that this will be the last casino closure and that TEN Casino and Resort (formerly Revel) will reopen by the summer of 2017.
Our 2017 Sales & Marketing Plan clearly has us targeting those meeting and
convention segments that
are strong producers for us such as sports, technology, multicultural, education and trade associations. We will continue to focus on our core segments in order to increase convention room night demand so that we can achieve our very aggressive room night goal
of 275,000 rooms booked in 2017. We will also continue to
drive additional new convention business opportunities into
the Atlantic City Convention Center, which will help grow revenues for the building. Meet AC will continue to partner with Spectra to support events and/ or conventions looking to use Boardwalk Hall. Another goal in 2017 will be to book more single property meetings, especially during midweek.
Meet AC staff is confident that our 2017 Sales & Marketing Plan conveys the appropriate sales strategies needed, in order to continue to grow the meetings and convention segment. We are optimistic that 2017 will be another very successful year. We are very appreciative of the support we receive from our hospitality partners, the Casino Reinvestment Development Authority (CRDA) and the City of Atlantic City.
JIM WOOD
CHIEF EXECUTIVE OFFICER
JEFF ALBRECHT
MEET AC BOARD CHAIR
AC MARKETING PLAN | 3


































































































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