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CONVENTION SERVICES 2017 OBJECTIVES (CONTINUED)
#2. Provide planners with internal professional, experienced on-site registration staffing support inclusive of computer operators, Lead retrieval and show office support. In addition, provide specialized, highly trained tradeshow booth sales staff.
• Recruit and train qualified persons to provide effective show support.
• Formulate relationships with Stockton University and Atlantic Cape Community College to broaden the scope of qualified persons.
• Convention Services Manager to
work directly with Show Manager and Registration Company representatives to design a viable show support schedule.
• Convention Services Manager to provide on-site support to show management during show.
#3. Effectively implement client events, familiarization trips, sponsorships and special events for Meet AC.
• Meet with Sales staff to brainstorm and design events specific to their defined goals.
• Implement the Meet AC Action Calendar and tradeshow activities to enable brand consistency, productive marketing of Atlantic City to the convention and meetings industry.
#4. Identify Convention Services industry-related organizations, attend yearly and monthly meetings and become involved on committees, thus broadening Atlantic City’s exposure and fostering industry-wide relationships and promoting professional growth.
• Participate in meetings for ESPA, ISES, NJ Staffing Association and PCMA.
#5. Continued industry-specific training for Convention Services Managers.
• Completion of CMP Certification by all Convention Services Managers by end of 2017.
#6. Continue to provide the highly successful Restaurant Reservation Program to shows and meetings in the Atlantic City Convention Center.
• Through the continuation and promotion of the Show Me Your Badge Program, we can drive additional customers to Atlantic City restaurants and attractions.
• Use the Open Table program to
make “real time” reservations. Points acquired by this program can be used as incentives for Show Managers to promote their show.
AC MARKETING PLAN | 9
2017 | CONVENTION CENTER


































































































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