Page 10 - 2018 Meet AC Marketing and Sales Plan
P. 10

2018 | SALES OVERVIEW
CONVENTION SALES VERTICAL
MARKET STRATEGIES
STRATEGY #1
INCREASE ATLANTIC CITY CONVENTION CENTER SALES/EVENTS
• Increase incentive funding for Atlantic City Convention Center (ACCC) bookings.
• Increase top line revenue in the ACCC.
• Multi-year contracts – continue e orts to secure multi-year agreements.
• Tentative booking growth to 800,000.
• Multicultural market segment opportunities for ACCC.
• Partner with Spectra on national sales opportunities.
STRATEGY #2
INCREASE ATLANTIC CITY’S MEETING & CONVENTION BUSINESS
• Increase hotel room nights with new Atlantic City products
VERTICALS
• Athletics & Sports
• Automotive
• Building/Construction
• Education
• Energy
• Insurance/Financial
• Food Service
• Franchise
• Fraternal Groups
• Government
• Healthcare & Pharmaceuticals
• Heavy Equipment
• Marketing Industry
• Military
• Multi-Cultural
• Organized Labor
• Publishing & Media
• Regional Associations • Technology
• Retail
• Small Meetings
• State Associations
and additional properties scheduled to open in 2018.
• Attract more single property meetings and conventions
1
N
PLAN
10
0|
|A
M
C
EE
M
T
A
A
R
C
KE
M
T
A
IN
RK
G
E
P
T
L
IN
A
G
through hotel partnerships.
• Grow youth sports-related events.
• Support citywide special events with room and services backing.


































































































   8   9   10   11   12