Page 11 - 2018 Meet AC Marketing and Sales Plan
P. 11

2018 | SALES OVERVIEW
STRATEGY #3
EXECUTE THE 2018 SALES & MARKETING PLAN
• Host client board meetings.
• Attend targeted industry shows.
• Execute our sales calls, sales missions, client FAM’s, etc.
• Utilize Atlantic City’s top entertainment to draw prospective clients.
• Greater emphasis on the vertical markets that are producing for Atlantic City.
• Third Party Providers.
• Emphasis on available research tools to identify potential business.
• Utilizing new & updated technology to enhance documentation.
STRATEGY #4
IMPROVE ATLANTIC CITY’S IMAGE
• Aggressively market Atlantic City to o set this past year’s negative press.
• Capitalize on current positive momentum.
• Continue focus on growth and new investment in Atlantic City.
STRATEGY #5
DEVELOPMENT OF A FIVE YEAR STRATEGIC SALES PLAN
• Review relevant research.
• Stakeholder engagement (feedback).
• Future funding review and approach.
• Synergy between Meet AC, CRDA, ACCC, casinos, hotels & attractions.
• Review of the sales and booking goals.
• Leisure market program.
MEET
A
A
C
C
M
M
A
A
R
R
K
K
E
E
T
T
I
I
N
N
G
G
P
P
L
L
A
A
N
N
|
|
1
1
1
1


































































































   9   10   11   12   13