Page 12 - 2018 Meet AC Marketing and Sales Plan
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2018 | SERVICES OBJECTIVES
CONVENTION SERVICES OBJECTIVES
#1. Through the Client Direct Program, Convention Services will provide support to conventions, meetings and tradeshows in Atlantic City.
• Through the use of our Convention Services Kit, familiarize planners with the services that Meet AC has to o er.
• Continued promotion of transportation assistance which includes airport transportation information, convention shuttle assistance and rental car program assistance. Also providing air/airport, train and bus information for Atlantic City.
• Generate, at a minimum, 400 Convention Services Leads to assist planners with acquiring information pertaining to their show, while supporting local businesses in the Atlantic City area.
• Event planning for clients, including spouse programs, private luncheons, receptions and dinners, team building and group outings.
• Show Me Your Badge Program o ering discounts to attendees for local businesses.
• Citywide Banner Program. Work with the CRDA to assure proper installation and dismantling of banners for conventions at the Atlantic City Convention Center and select public events. Work with meeting planners to design and produce banners for new, quali ed shows.
• Promote the Meet AC signage program, which includes digital signage on the Wave garage, the Convention Center marquis and the Boardwalk Hall
marquis. Continue to de ne the newly implemented citywide signage program, the Atlantic City Expressway signage and the Convention Center lightboxes.
• Provision of promotional materials for meetings and tradeshows.
• Maintain proactive relationships with annual clients through phone and email.
• Building relationships with new clients through active participation in site visits and o ering assistance with
their program.
• Presence during shows, supporting the needs of the Meeting Planner.
12 | MEET AC MARKETING PLAN


































































































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