Page 15 - 2018 Meet AC Marketing and Sales Plan
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MARKETING COMMUNICATIONS STRATEGY FOR NEW BUSINESS
A 12-month communications strategy aimed at targeting new convention center business while sending e-marketing and direct mail marketing about developments and positive press in Atlantic City. This consistent messaging will be sent by Meet AC Marketing with follow up from Meet AC Sales.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
Meet AC, Year in Review.
Roll Out 2018 Advertising Featuring Ways to EXPERIENCE Atlantic City.
Teambuilding Activities in Atlantic City for your Groups.
Corporate Social Responsibility in Atlantic City.
Direct Mail: Find your way BACK to Atlantic City with the Tile Mailer.
Atlantic City Convention Center Incentive Package.
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Soaking up Summer in Atlantic City, Head to AC to Experience Unique Beach Events from 40 to 40,000
The Ways Meet AC Makes for a Seamless Meeting Featuring Convention Services .
MEET AC! Get to Know Meet AC’s Sales Team via Podcast.
Positive Press in Atlantic City.
Meet AC Thanksgiving Card.
Holiday Marketing Messaging.
MEET AC MARKETING PLAN | 15
2018 | MARKETING OVERVIEW


































































































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