Page 16 - 2018 Meet AC Marketing and Sales Plan
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2018 | PUBLIC RELATIONS
2018 EDITORIAL/ADVERTORIAL FOCUS
While the Atlantic City Convention Center remains to be our biggest conversation piece, Meet
AC will begin the discussions on the revitalization of Atlantic City as a meetings destination. Meet AC’s editorial and advertorial will focus on Atlantic City’s redevelopment, which will highlight the purchase & renovation of Taj Mahal Casino into Hard Rock Casino & Hotel plus the addition of Stockton University to the Chelsea neighborhood in Atlantic City’s Southern Tourism District. Meet AC will also turn attention to renovated properties, addition of meeting space, new restaurant concepts and enhanced tourist attractions. Editorial and advertorial will focus on the promotion of large scale events that the destination produces (i.e. Beach Concerts, Atlantic City Air Show, Miss America) and how these events can be utilized as FAM’s and for meeting planner site visits.
2018 PROSPECTIVE COVER STORIES
Below are the trade publications that the Marketing and Communications department has had discussions with for prospective cover stories in 2018.
• Smart Meetings Magazine
• Meetings Today Magazine
• Mid-Atlantic Events Magazine • Prevue Magazine
• Northeast Meetings + Events
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