Page 17 - 2018 Meet AC Marketing and Sales Plan
P. 17

2018 MEDIA FAMILIARIZATION (FAM) TRIPS
• Highlight reopening of TEN (formerly Revel) with the addition of 160,000 sq ft of meeting space. • Showcase the new Hard Rock Hotel and Casino once complete/Steel Pier Observation Wheel.
• Showcase Borgata’s new Central Conference Center and celebrity chef-owned restaurant.
• Invite select members of the media to client FAM’s; i.e. – concerts and various destination events.
GOALS
• Distribute 30-40 press releases
• Generate and service 2 media FAM trips • Generate 80,000 media impressions
MEET AC MARKETING PLAN | 17
2018 | PUBLIC RELATIONS


































































































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