Page 20 - 2018 Meet AC Marketing and Sales Plan
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2018 | ADVERTISING CAMPAIGN
DIGITAL MEDIA
Meet AC will drive traffic to www.meetac.com via banner advertisements, programmatic advertising and retargeting. Not only will Meet AC advertise on trade show publication websites; digital ads will be placed on social media Google Adwords, and as a retargeting campaign prior and post major tradeshows.
• All 5 websites are optimized for mobile.
• All planning guides and marketing collateral are available digitally and always up to date.
• Convention Calendar of Events is updated every hour on the hour for the most timely information.
• Meet AC’s website is linked to the destination website with a daily update of the Calendar of Events.
2017 STATISTICS & 2018 GOALS (PROJECTING 15% INCREASE)
GOOGLE ADWORDS
8.20% Click-Through Rate (performing above the industry average) | 2018 Goal: 9.51% CTR 1,885,697 Impressions | 2018 Goal: 2,168,552 Impressions
154,671 Clicks | 2018 Goal: 177,871 Clicks
WEBSITE ANALYTICS
261,866 Page Views | 2018 Goal: 301,146 Page Views
300 Active Users Per Day | 2018 Goal: 345 Active Users Per Day 77,127 Organic Searches | 2018 Goal: 88,696 Organic Searches
SOCIAL MEDIA
Meet AC will continue to post relevant articles and engaging items that meeting planners would find beneficial in addition to driving traffic to our website by cross-posting links
to our site. Meet AC will be incorporating Facebook advertising for Meet AC & the Atlantic City Sports Commission Facebook pages.
1,219 Facebook Likes | 2018 Goal: 1,402 Likes
1,542 Twitter Followers | 2018 Goal: 1,773 Followers
863 Instagram Followers | 2018 Goal: 992 Followers
209 LinkedIn Followers | 2018 Goal: 240 Followers
28,264 Total Combined YouTube Views | 2018 Goal: 32,504 Views
20 | MEET AC MARKETING PLAN


































































































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