Page 3 - 2018 Meet AC Marketing and Sales Plan
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and association business into Atlantic City, plus continuing to o er multi-year contracts when the opportunity arises.
Meet AC will continue its all-out sales and marketing blitz by the placement of our advertising message in publications that will reach our primary targeted customer base. Our team will also be attending numerous trade shows especially those shows designed to have client appointments which have proven to be very bene cial
for us as we continue to bring new convention business into Atlantic City. The Atlantic City Sports Commission continues to attract more sports conventions and sporting activities to Atlantic City. Sporting events are big business as we will continue to grow our sports market by 20% year over year.
The Meet AC Group Tour Department continues to excel, booking 34,279 future motor coach room nights, generating in excess of $30 million in 2017. We will be hosting the Travel Alliance Partners (TAP) in 2018 which will help us to book additional, new motor coach business into Atlantic City.
Our 2018 marketing e orts will be to continue to emphasize the Atlantic City Convention Center with
the utilization of targeted advertising placement,
digital marketing featuring virtual reality and developing featured destination story lines that can be pitched to the trade media. Meet AC will also be emphasizing a more destination-based advertising message as clients typically buy the destination  rst. We
fully expect to receive signi cant consideration with the scheduled opening of Hard Rock Casino and the proposed sale of Revel. We will be able to build a signi cant press message around reopening of both properties.
Once again on behalf of the entire Meet AC organization, we are very con dent that our 2018 Marketing and Sales Plan contains the right strategies required for us to continue to achieve our mission. We wish to thank the Casino Reinvestment Development Authority for their full support including funding of Meet AC. Plus we would like to recognize and personally thank the Meet AC Board who dedicate their time helping us all achieve success.

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