Page 5 - 2018 Meet AC Marketing and Sales Plan
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$7,270,000
FY2018 BUDGET REVENUES
CRDA Funding $6,500,000 89.4%
2017 Deferred Revenue $500,000 6.9% Registration Reimbursement $130,000 1.8% International Marketing Grant $130,000 1.8% Interest $10,000 0.1%
FY2018 EXPENSES
Meet AC Convention Sales $2,931,925 40.3% Salaries $2,493,730 34.3%
Taxes & Bene ts $681,930 9.4%
Group Tour/International/Film $456,565 6.3% Administration $437,865 6.0%
Atlantic City Sports Commission $267,985 3.7%
$7,270,000
EXPENSES BREAKDOWN
$3,613,525
$267,985
ADMINISTRATIVE
Salaries $2,493,730 69.0% Taxes&Bene ts$681,93018.9% Professional Fees $162,000 4.5% Facilities $129,576 3.6%
O ce Supplies $58,200 1.6% Capital $35,600 1.0%
Insurance $20,409 0.6% Finance $16,080 0.4%
Human Resources $16,000 0.4%
ATLANTIC CITY SPORTS COMMISSION
Convention Incentive Funds $110,000 41.0% Convention Development/Trade Shows $84,560 31.6% Marketing/Communications $62,425 23.3% Amenities $10,000 3.7%
Organizational Memberships $1,000 0.4%
$2,931,925
$456,565
MEET AC CONVENTION SALES
Convention Incentive Funds $892,432 30.4% Marketing/Communications $886,669 30.2% Convention Development/Trade Shows $825,044 28.1% Amenities $267,100 9.1%
Organizational Memberships $60,680 2.1%
GROUP TOUR/FILM/INTERNATIONAL
International $162,500 35.6%
Sales/Travel (Domestic) $131,980 28.9% Marketing/Advertising $129,715 28.4% Amenities $17,000 3.7%
Organizational Memberships $15,370 3.4%
MEET AC MARKETING PLAN | 5
2018 | FINANCE


































































































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