Page 6 - 2018 Meet AC Marketing and Sales Plan
P. 6

2018 | CONVENTION CENTER
2018 Projected Gross Revenue
10,493,488
2017 Projected Gross Revenue
9,517,000
2016 Gross Revenue
8,904,070
2015 Gross Revenue
9,311,451
2014 Gross Revenue
10,314,268
2013 Gross Revenue
9,706,386
BY THE NUMBERS
• Includes 500,000 sq. ft. of exhibit space, divisible into 5 sections. • 45 breakout rooms containing 109,000 sq. ft. of meeting space.
• Onsite parking garage that can accommodate 1,400 automobiles. • Atlantic City Rail Terminal that operates daily to Philadelphia.
• Averaging 82 events per year, equaling 185 event days per year.
FOOD & BEVERAGE
• New banquet and small wares equipment upgrades.
• New concession carts that have LED menu boards.
• Improvements to the concession areas with new  ooring and paint.
• New concession point of sale equipment providing for more e cient service.
CAPITAL IMPROVEMENT PROJECTS
• In 2017 the Outdoor Marquee on the side of the building was completed and is welcoming groups to Atlantic City.
• LED lighting project continues and is underway in the Atrium, making a noticeable di erence to our guests.
• New equipment purchased in 2017 including staging, tables, chairs & dance  oor.
GOALS
• Planning underway for a new way nding signage system and “wave wall” marquee in the venue.
• Painting and maintenance on our exhibit hall plus moveable air walls.
• Restroom renovations are out to bid and will be underway in 2018.
• Renderings have been approved and pricing is occurring on Hall A renovation and “Laptop Lounges” in the exhibit halls.
• ADA upgrades on additional doors leading into the center.
• New trash cans and recycling containers throughout the venue.
• Work seamlessly with Meet AC and across departments to operate as one team to increase event days at the AC Convention Center.
• Continue to  nd the best methods to run our business and serve our clients.
• Work to complete capital project investments to the venue to upgrade technology, content and infrastructure to optimize revenue, manage expenses, and exceed client expectations.
6 | MEET AC MARKETING PLAN


































































































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