Page 8 - 2018 Meet AC Marketing and Sales Plan
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2018 | SALES OVERVIEW
ANNUAL ROOM NIGHT BOOKING REPORT
350,000 300,000 250,000 200,000
150,000 100,000 50,000 0
OUR PRIORITY GOALS
• To market the awareness of the meeting capabilities of AC.
• To formulate and implement targeted meeting sales strategies. • To identify quali ed meeting/convention sales leads.
• To convert meeting/convention sales leads to new business.
• To provide value added meeting/convention services.
124,790 127,761 114,880 107,070 171,465 253,182 289,336 313,451 275,000*GOAL
2010 2011 2012 2013 2014 2015
ACCVA ACCVA ACCVA ACCVA Meet AC Meet AC
2016
Meet AC
2017 2018
Meet AC Meet AC
MISSION
8 | MEET AC MARKETING PLAN
OUR MISSION IS TO CREATE ENHANCED VISITOR SPENDING AND ECONOMIC IMPACT THROUGH ATTRACTING MEETINGS AND CONVENTIONS TO AC.
VISION
OUR VISION IS TO BECOME A PREEMINENT RESORT DESTINATION SALES AND MARKETING ORGANIZATION FOCUSING ON THE MEETING & CONVENTION MARKETS.


































































































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